I sat companionably chomping on apricots with Hubbie and our Wild Morocco tour company guide, Salah. It struck me that eating these delicious little fruits wasn’t the only new experience I was having this week. Apricots and tours. Two things that haven’t really featured in the vocabulary of the Conversant Traveller.
Our first experience with a Morocco Tour Company
If you’ve spent more than two seconds on Conversant Traveller you’ll appreciate that Hubbie and I prefer to do things independently when we travel. Relinquishing control to a third party just doesn’t work for us, and since even ‘bespoke’ tour companies generally have hidden loyalties to particular accommodation providers and routes, doing a tour has never been on our agenda. Yet sometimes I’ve felt we have missed out by not engaging local expertise, especially seeing as we often return home with more questions than when we left.
However, nothing could convince me a tour would be the answer.
Then I discovered Emily from Wild Morocco, who decided to take on the challenge of changing my mind. Wanting a new experience on what would be our sixth trip to the country, and drawn in by her obvious enthusiasm I hesitantly said yes to trying out a Morocco tour company.
What had I done?
The Company – Wild Morocco
I worried for the next few days about not being in control, and wondered how on earth anyone could produce a trip itinerary as good as mine usually are! Standards were high! But after almost daily emails back and forth for weeks (I’m sure Emily must have been regretting taking me on by this stage), I realised that this was a Morocco tour company I could trust.
You see, Wild Morocco have a rather refreshing approach to tours.
They really do mean ‘bespoke’, and Emily took on the role of consultant rather than dictator. This meant although she put together an trip based on my requirements (several pages of them!), I was able to have as much input as I wanted. Once we had confirmed the route, she gave me several accommodation suggestions to check out based on the sort of places we like to stay rather than places to which they’re affiliated, and I had total control over the final cut.
Perhaps using a Morocco tour company is the way forwards after all.
Read more: Best affordable luxury riads in Marrakech
If we ever do day trips or hire a Morocco tour guide, we always try to use local companies rather than foreign operated ones yet language difficulties can sometimes cause problems. On one of our previous trips to Morocco we were disappointed with a company we’d used to hire a driver as they had promised one thing and delivered another. We were unable to communicate effectively to rectify what turned out to be quite a delicate situation.
Being an English-Berber owned Morocco tour company, Wild Morocco was on to a good thing right from the start. Emily is from the UK, and tired of big city life in London she jumped ship several years ago to come and live in Morocco. I have to admit some degree of envy here. Together with her Berber partner Yahya who hails from the Sahara, she set up Wild Morocco to show travellers just like me the secrets of Morocco that we don’t get to see by going it alone.
What could be more perfect, an English speaking Berber company. Best of both worlds.
Wild Morocco specialises in private Sahara tours and desert trekking in the Erg Chigaga region, but as we’d visited the desert on previous trips this time we were looking for something different. I’d mentioned to Emily that we wanted to explore some of the more undiscovered areas of Morocco, and that we’d never seen the coast before. She came back with a busy week packed full of new places and experiences, just how we like it.
The circular route began in Marrakech, then headed south over the Tizi N Test Pass in the High Atlas Mountains down to Taroudant, before winding its way through the Anti Atlas Mountains along to Tafraoute and the Ameln Valley. Next it was on to the coast (yippee!) and the sleepy town of Mirleft, after which we travelled north along the Atlantic to finally finish in Essaouira for a couple of days of much-needed relaxation.
Read more: Top tips for haggling in the Marrakech souks
The Morocco tour guide
Salah was more than simply our driver and our guide. By the end of the week it felt like he had become a friend and we were genuinely sad to have to say goodbye. The relationship between guide and client can make or break a tour, and it was perhaps this aspect that I was worried about the most. Yet after just half an hour together I knew we had a good ‘un, and that the week ahead with Wild Morocco was going to be just fine.
Emily and Yahya have kept their Wild Morocco tour company small but perfectly formed, using only drivers they know well themselves. In fact Salah, who comes from Zagora, grew up with Yahya down in the south and it was reassuring that we were being looked after by what feels like one big family.
Tour drivers in Morocco have to take two separate driving tests, one to be licensed to carry tourist passengers, and we felt very safe in Salah’s hands. A courteous yet confident driver who handled the all-important overtakes without taking unnecessary risks. We’ve hired several drivers in Morocco in the past, and it’s quite rare they have all these qualities mixed in together. One driver was so cautious he never overtook anything, and let me tell you, that was one agonisingly slow 10 hour drive all the way from Erg Chebbi to Ouarzazate – we could’ve walked faster! Perhaps one of the benefits of booking with a Morocco tour company is that the drivers will generally be of a higher standard than those that simply hire out cars and drivers.
Something else that puts us off tours all over the world is guides who incorrectly assume we want to chatter constantly. Sure, we love learning new things, discussing our different cultures and getting to know each other, but we also love watching the world go by out of the window without having to make small talk.
Our Morocco tour guide Salah got this spot on, and when none of us felt like chatting we alternated between his and Hubbie’s contrasting music playlists. Hubbie ruled mine unacceptable for general listening, something to do with too much Mozart and an over-abundance of whale music! The boy has no taste.
What we loved
I’m not used to being looked after quite so perfectly (except of course by Hubbie, but then that’s his job!) yet once we realised Salah was adamant we allow him to take care of us, we began to relax and enjoy it.
It’s the little things that really made a difference.
Whenever we stopped for photos (which was pretty much every other mile) Salah would jump out and open my door for me, and then close it again when we’d finished. Quite the gentleman. Sometimes I would try to beat him to it but very rarely succeeded.
When he realised we don’t usually eat lunch (have you seen the size of Moroccan breakfasts and dinners?) Salah stopped at the market each morning to buy us water and snacks for the journey. A new taste each day. Sometimes it was fresh fruit such as apricots, bananas, dates and figs, whilst on others we were treated to Moroccan cookies, nuts and pastries. Although I gave the oranges a wide berth (imagine a two year old eating one and you get the idea of how much mess I make!) I discovered that I love apricots and realised I’ve never actually eaten a fresh one before. It’s always been the shrivelled dried-up excuses for fruit that come in packets which tastes like food of the devil.
Salah also kindly took care of all tips during the tour, such as for parking in towns and the farmer whose goats we photographed in the Argan trees. Tipping is one of the most stressful things to deal with in Morocco, simply because we’re not used to it and never really know when, or how much to give.
Read more: Our guide to Tipping in Morocco
He was also so thoughtful to remove the front passenger seat headrest so I had a good view and could take photos. I’d never have even considered doing that. Brilliant and much appreciated!
When we reached Essaouira, our final destination, Salah cross-examined the carossa (the baggage cart chap) to ensure he definitely knew our riad, and wasn’t just going to take us somewhere else where he receives commission. Even to the last we were being well and truly looked-after. Thanks Salah, you’re a star, and the best Morocco tour guide we’ve ever had!
Read more: Best things to do in Essaouira
What wasn’t so easy
It isn’t in our nature to stand by and watch someone else do all the work, and we found it difficult to act like clients rather than just mucking in and assisting with things like carrying our heavy suitcases. We were soon told off for helping and realised that by not sticking to our designated roles we were probably making Salah equally uncomfortable.
There was a lot of driving involved, and with some days over 6 hours on the road we did worry that Salah was doing too much. Yet he and every other Morocco tour guide do this pretty much every day for months on end, finally having a proper rest during the hotter summer months when there are fewer clients. It’s quite normal, and he was probably a bit baffled at us being as concerned for his welfare as he was for ours. Salah, you matter just as much as we do!!
In the middle of the trip we gave Salah half a day off so we could go hiking in the Ameln Valley, wanting a bit of adventure and some ‘us’ time. I think he was a bit surprised that we politely declined his offer of being our guide that morning, and was concerned we might get lost, which could of course reflect badly on him. I didn’t tell him one of our favourite pastimes is getting lost! He seemed even more surprised that we made it back in one piece without any traumatic incidents or navigational mishaps. Then we told him about the boar and the snake…
Read more: Hiking in the beautiful Ameln Valley
The Verdict – was using a Morocco tour company worth it?
Although this was a tour, we were able to retain as much independence as we wanted, so had the benefits of Salah’s expert knowledge without feeling smothered or constrained. It was great not to feel pressured by all the little things that we’d normally have to take care of ourselves so we could concentrate on doing what we’d come to do. And maybe, just maybe I enjoyed being treated like a queen for a few days. I might tell Hubbie I could get used to this way of life!
We were impressed that Wild Morocco so expertly balanced professionalism with personality and I have to say it was truly a pleasure to be on tour in Morocco with them. I wouldn’t hesitate to recommend them to anyone wanting to discover the real Morocco, and we’d certainly travel with them again. Indeed Hubbie has got his eye on their new self drive adventure through the Atlas and the Sahara, so watch this space, we could well be back for more!
Whilst we’re not going to trade a life of independent travel for one of nothing but package tours, we have to admit that as we get older, the thought of having everything organised for us really does appeal. Time to stop being snobs and go with the flow a bit more I think. Definitely the start of an exciting new chapter for Conversant Traveller!
So as they say in Morocco…Yalla….lets go!
If you want to see what we got up to on our tour with Wild Morocco, check out these posts…
Thanks to the wonderful folks at Wild Morocco, in particular Emily and Salah, for so expertly showing us more of our favourite country and convincing us tours aren’t so bad after all. Our private Morocco tour was complimentary but all words, photos and opinions, as always, remain my own.
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