Things to do in Essaouira, the windy city

The iconic view of Essaouira taken from the old fort, Morocco
The iconic view of Essaouira taken from the old fort
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What are the best things to do in Essaouira?

Essaouira has long been a favourite destination for travellers to Morocco. Some come searching for their inner hippie, others simply want to escape the heat and hassle of Marrakech for a few days, and then there are those whose own stories become woven into the very fabric that is Essaouira. From Orson Welles (who made his film ‘Othello’ there) and of course Game of Thrones, to Jimmy Hendrix (who didn’t write ‘Castles Made of Sand’ there!), these are footsteps that have been almost religiously followed ever since. 

It’s easy to see why.

We were at the end of our tour with Wild Morocco, and exhausted after a couple of weeks of being constantly on the move, needed somewhere to unwind before heading back home. Having ogled many travel blogs telling me about the best things to do in Essaouira over the past few years, I was determined that we would finally make an appearance in the ‘windy city’.

Old street with blue and white buildings in Essaouira
Medina streets in Essaouira

Essaouira: The Windy City

Morocco is hot. Keeping cool usually involves head-scarves, riad dipping pools, air conditioning and an obscene amount of chilled fizzy drinks (sans ice of course!). Yet it’s a totally different and refreshing story out on the coast. One of the best things to do in Essaouira is to simply ‘cool down’. If you want to blow away some cobwebs and not spend the entire day sweating, then this endearing Atlantic city is the place to be. The strong north-easterly trade winds make for great surfing, that’s if you can’t get your kicks from plodding along the beach on an uninterested camel.

Essaouira has been a UNESCO World Heritage Site since 2001, with 18th Century fortifications and a rich cultural heritage ranging from the Romans and Africans to French and Arabs. Also known by it’s Portuguese name Mogador, Essaouira has a very different vibe to other Moroccan beach resorts. Instead of sun-loungers and bikinis, it’s red cheeks and surf shorts, with a bit more sand in between your teeth than usual.

I loved it!

Medina streets in Essaouira, Morocco
Medina streets in Essaouira

So just what is there to see in Essaouira?

Whilst there aren’t many major sights in Essaouira, with almost year-round sunshine and constant summer temperatures, this is the perfect mellow place to relax for a couple of days.

Explore the Medina

Wandering around the old city in the bright afternoon sun, the colours are dazzling. Glowing orange city walls, white-washed dwellings and the distinctive blue of doors, djellabas and boats. Strolling these alleyways is one of the top thing to do in Essaouira, and it’s relaxing in a way that Marrakech could never be. In Essaouira there is no hassle, no fear of getting run over by carts or bikes in the souks, and everyone seems genuinely happy to meet you.

What to do in Essaouira, Morocco
Blue and white are the colours of Essaouira

Entry to the Essaouira medina is through one of the old babs (gates), where you’ll notice at once the absence of motor vehicles. This pedestrianised part of the city has changed very little over the years, in a world where mule carts are still the main mode of transport. After getting lost countless times in Marrakech (one of our favourite past-times), it feels surprisingly easy to navigate around Essaouira. Alleys are often linear, and never being far from the city wall you will always be able to make your way back to the main square.

We were almost disappointed that it was so simple.

Read More: How to Navigate around the Marrakech Souks

Medina alleyways in Essaouira, Morocco
Medina alleyways in Essaouira, Morocco

Walk the Essaouira ramparts

One of the first things to do in Essaouira is to climb the ramparts to get your bearings. Constructed in the 1760s, the walls were originally built as city defences, but before long the military port became instead a commercial centre for trade with Europe. Start by climbing up the Bastion Nord to admire the views out across both the Atlantic and the medina, then pop down to the famous rampart cubbyholes. Once used to store ammunition, and then to house goats and donkeys, today this is where you’ll find the famous marquetry artist workshops. Wood carving is Essaouira’s main craft, and the woodworkers souk is crammed full of the intricate work of cabinet makers and master craftsmen. The scent of the speciality thuya hardwood lingers in the air and is a smell that will forever remind me of my new favourite seaside town. A great place to buy those souvenirs you don’t really need.

Next wander along the top of the ramparts, past the old canons pointing out to sea, and along the Skala de la Kasbah (the artillery platform) towards Place Moulay Hassan, the main square in Essaouria.

Essaouira ramparts, Morocco
Walking the 18th Century medina ramparts around Essaouira

Watch the fishermen bring in their catch

Although the port in Essaouira is always busy, it’s still delightfully laid back, with fishermen companionably mending nets whilst catching up on the latest gossip, or working on their traditional blue wooden fishing boats. Colour seems to be as important as structure, and we saw several boats receiving a lick of paint to keep them looking ship-shape.

Fishing port, Essaouira, Morocco
The fishing port of Essaouira

Most of the animation happens when the fishermen auction their daily catch in the afternoons. It’s not uncommon to see a djellaba clad gentleman cycling home with a couple of mackerel slung over his shoulder, or a young girl struggling with the weight of an enormous plaice as she hurries home through the narrow medina alleyways. One of the best and freshest meals in Essaouira is a simple plate of grilled fish from the stalls lining the square. Just check out the price board, choose your fish (try the sardines!) and watch as it sizzles away over hot coals. Delicious!

Catches of the day at the port in Essaouira, Morocco
Catches of the day at the port in Essaouira

Of course all this fish attracts a certain type of visitor…

Seagulls in Essaouira, Morocco
The local inhabitants were very curious…seagulls aplenty around the port in Essaouira

Tip: bring some wet-wipes in case of low flying poop!

Get active on the Essaouira beach

If sunbathing is your thing, you’re probably in the wrong place, but if you fancy a spot of kite- or wind-surfing (or just plain surfing before it got all complicated) then the sweeping long beach at Essaouira is just the ticket. For us land-lubbers the water sports are an impressive spectacle, but if it’s all a bit too overwhelming you can instead lounge around in the sun at Ocean Vagabond, not a bad way to spend an afternoon.

Or if you really must, the camels can be found at the far end of the beach.

The best night out in town?

Probably the most enjoyable evening of our entire Moroccan trip was at the quirky Caravane Café just off Avenue de L’Istiqlal (the main thoroughfare) in the medina. It’s owned by well-travelled artist Didier Spindler, and each room of the former riad is a miniature Ali Baba’s cave, the walls covered with his flamboyant colourful work. I’m not into modern art, but here amongst the pot plants, candles, and mix n match furniture, it looked stunning.

Caravane Cafe, Essaouira, Morocco
There are several quirky arty dining rooms at Caravane Cafe, usually these would be bedrooms in a riad.

We tentatively stuck our heads through the door one afternoon to check out the menu, and barely got past the starters before enthusiastic manager Daniel invited us in for a good look around. Twenty minutes later after chatting about everything from London house prices to the world art market, and exploring from top to bottom, we’d seen enough. They’re generally pretty full in the evenings (do book ahead!) but Daniel promised to squeeze us in on one of the best tables in the restaurant! He even offered hubbie some bread to munch on to tide him over until dinner!

A bit of charm goes a long way.

Service in most Moroccan restaurants is nothing short of dire. Yet here it was friendly and efficient, if a little rushed as the evening got busy. Daniel treated us like honoured guests even though we’d only met that afternoon, and later Didier himself appeared, stopping for a natter with the regulars and sharing a glass of wine at their tables. We were surprised that he even came for a quick chat with us too. Refreshingly excellent customer service all round!

The food was pretty tasty too, especially accompanied by some excellent local musicians who serenaded us as dusk fell! Have you ever tried chicken in toffee sauce? Definitely one of the best places to eat in Essaouira.

Chicken in toffee sauce, Caravane Cafe, Essaouira, Morocco
Hubbie tucks into his chicken in toffee sauce. Definitely a trip full of firsts!

Gnaoua World Music Festival

Rather more impressive than the chap strangling cats in Place Moulay Hassan, the famous annual Gnaoua Festival in May/June attracts visitors from all over the world. The music first came to Morocco via African slaves, and involves rhythmic percussion and stringed instruments playing for dancers who jiggle around wildly with their castanets as if hypnotised by the sounds. If it’s good enough for the Wailers (yes, of Bob Marley fame) then it’s good enough for us, right?

How to get to Essaouira

Marrakech to Essaouira is about a 3 hour drive, and it’s best to do this by private taxi or shuttle bus, which run frequently between the two cities. Shared shuttle transfers are cheaper, whilst private taxis are more comfortable, so it really depends on your budget.

Where to Stay in Essaouira

There are lots of delightful places to stay in Essaouira, from ocean facing boutique hotels to traditional riads in the heart of the medina. We opted for the quirky and cleverly-designed Dar Liouba guest house, which was cool, colourful and had the most amazing views from the rooftop terrace where we had breakfast each morning. The location in the old part of the city was spot on too, and it was really easy to walk to all the sights in Essaouira. 

Read More: Dar Liouba – Review of Staying in the Essaouira Medina

Dar Liouba, Essaouira, Morocco
The quirky and unusual arab-andalus design of the inner patio of Dar Liouba

Find Places to Stay in Essaouira

For more ideas of what to do in Essaouira, places to eat and things to see, check out the new e-book from maroc-o-phile. I found it invaluable during our stay as it was written by ex-pat Lynn Sheppard who actually lives there, and who has shown me that the city has so much more to offer than just a stroll on the beach.

And in case you’re wondering…it’s pronounced ‘Essa-weera’.

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Best things to do in Essaouira, Morocco

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  1. says: Hannah

    i went Kitesurfing in Essaouira 2 years ago and loved the city!

    I haggled with everyone though! Maybe speaking French helped?

    1. says: Heather Cole

      French certainly does help, although I find knowing a few arabic words always surprises people and goes a long way when haggling too!

  2. says: Tim Kroeger

    Fantastic post about Essaouira! I’ve been there a few years ago and liked it so much! When I see your photos I wanna go there again 😉 and yes, it is indeed super windy there

    1. says: Heather Cole

      Thanks! It’s definitely a place to return to isn’t it, and I bet it won’t really change much between visits.

  3. says: Andrew

    Very useful post Heather! Reading this and seeing your photos has brought back fond memories of our week spent in Morocco. Not that much time, and we didn’t make it to Essaouira, but damn it’s probably one of the most photogenic places I’ve ever visited for street photography.

    1. says: Heather Cole

      Thanks Andrew! It’s a fabulous place for street photography, as unlike in the bigger cities in Morocco the hassle is pretty non-existent so it’s easy and safe to wander about with a camera. Hope you get to go next time!

  4. says: Connie Reed

    I love the pops of color against the otherwise drab buildings. Great photos!
    And thanks for the pronunciation. I had no idea how to pronounce Essaouira.

  5. says: Nic

    Brilliant, Just love those market streets! Full of energy and noise!! The views look impressive too, looks like somewhere we really have to visit one day!

    1. says: Heather Cole

      It’s really not far from the UK (and they now have direct flights from Luton), could even do it in a weekend!

  6. says: Conor

    I’m going there in about eight weeks and am now very excited. Fantastic post, I’ll be raiding it for info on where to go and what to do when I’m there. Keep the good work :-).

  7. says: melody pittman

    Thanks for the pronunciation help, I was struggling. This looks like such a fun place to visit and I would love to stroll the “medina”. That is alot of fishing boats! Food and desserts look noteworthy.

  8. says: Megsy

    This place is just overflowing with beauty and culture! Great photos, too! We were in Morocco earlier this year too!

  9. says: Lynn Sheppard

    Thanks for the shout out for my ebook. I’m glad you found it useful and that you came to love my favourite blue-shuttered windy Atlantic city, Essaouira!